Based in Singapore with roots in Sri Lanka, Elle Wijetunge is a beauty creator known for her thoughtful curation of makeup for brown skin, minimalist fashion, and modern elegance. With a growing community of over 100K across platforms, Elle has created a space where authenticity meets refinement - a visual diary for brown skin girls seeking beauty that truly represents them. Her goal is to make beauty and style feel less overwhelming, more inclusive, and genuinely useful for women who’ve long been underserved in the mainstream space.

In 2024, her Get Ready With Me (GRWM) videos on TikTok and Instagram went viral for spotlighting her go-to products for brown skin tones - from base products that don’t turn ashy to lip shades that pop without overpowering. What began as a personal filter of what truly worked soon became a trusted reference point for audiences across Southeast Asia and beyond, offering clarity in a sea of options.

From everyday makeup looks and soft-glam routines to timeless outfit pairings, Elle’s platform reflects a semi-conservative style with a quiet edge - balancing subtle rebellion with cultural resonance.

Alongside beauty and fashion, she shares glimpses into her minimalist home - calm, considered spaces and the rhythm of her daily rituals.

Her audience connects with her for her honesty - Elle shares as she learns, celebrates what works, and openly questions what doesn’t. She’s built her content on quiet luxury, thoughtful repetition, and routines that serve beauty beyond trends.

She has partnered with some of the most trusted names in beauty including Anastasia Beverly Hills, Estée Lauder, MAC Cosmetics, Lancôme, Make Up For Ever, Glow Recipe, Tarte, and more - always spotlighting products that align with her personal experience and standards, while sharing how she uses them in real life, with techniques and tips that actually work.

Today, Elle continues to build a lifestyle brand rooted in slow beauty, curated style, and brown skin representation. Her work has been featured by beloved regional platforms and trusted by both audiences and brands seeking real, brown-skin-approved recommendations.